Review:
Content Critical: Gaining Competitive Advantage through High-Quality Web ContentBy: Gerry McGovern, Rob Norton
The authors provide advice that is authoritative and comprehensive. What is pleasantly surprising is that while this could serve as a useful reference book, the authors are also able to present content in a way that would make it easily accessible to the layman.
I run a few portals and would say the book is a must-read for people who have or desire to have a web presence.
Good work.
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