Hackers target net call systems
Malicious hackers are turning their attention to the technology behind net phone calls, says a report.
The biannual Symantec Threat Report identified Voice over IP (Voip) systems as a technology starting to interest hi-tech criminals.
The report predicted that within 18 months, Voip will start to be used as a "significant" attack vector.
As well as prompting new attacks, Voip could also resurrect some old hacking techniques, warned the report.
Call charges
Voip has been in the news a lot in 2005 as more and more people realise how much money they can save by making some of their calls via the net instead of through old-fashioned phone lines.
But routing phone calls via the net makes Voip systems vulnerable to a whole series of security problems, notes the Symantec report.
The growing use of Voip could encourage the emergence of:
audio spam that clogs voicemail boxes with spoken adverts
voice phishing that tries to con people into handing over confidential details
caller-ID spoofing which allows conmen to make it look like they are calling from a legitimate number such as a victim's bank
call hi-jacking that re-directs calls to conmen and criminals
Ollie Whitehouse, technical manager at Symantec's research labs, said it was important not to overplay the threat from the subversion of Voip technology.
"While there are currently very few reported attacks directed at Voip systems," he said, "Symantec believes it's only a matter of time before attackers target it more intensely."
The report also said that Voip could fuel a renaissance of an old hacking technique known as war-dialling.
In its original form this involved making a huge number of phone calls to find out which ones respond with a data tone.
THREAT STATISTICS
48% increase in Windows viruses in six months
74% of the top 50 malicious code samples steals confidential information
80% of the top ten adware programs install themselves via browsers
50% of top ten adware programs hijack browsers
61% of all e-mail is spam
51% of all spam originates in the US
Some hacker groups could trawl through Voip numbers to find what is sitting at the other end of them or to root out poorly protected servers that can then be exploited.
The report also mentions other computer security threats that continue to be a problem.
Symantec researchers have noticed the growing use by criminal hackers and hi-tech crime groups of stripped down worms, viruses and trojans to compromise machines.
Once installed, the programs contact a server and download new parts so they can cause more damage to the computer hosting them or other machines on that network.
So-called bot herds - networks of compromised PCs under the control of a malicious hacker - continue to be used as launch pads for other types of attack.
Increasingly common, Symantec researchers noted, was their use in carrying out denial-of-service (DoS) attacks which bombard target machines with so much data that they cannot cope.
The report noted that, on average, 927 DoS attacks were being carried out every day.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/4259554.stm
Published: 2005/09/19 09:30:55 GMT
© BBC MMV
Tuesday, November 29, 2005
VOIP Security threats
http://www.globetechnology.com/servlet/story/RTGAM.20051012.gtslabyoct12/BNStory/Technology/
VoIP-specific security threats include:
Service Availability Attacks: DoS (Denial of Service) attacks, Spam and viruses can impact the quality of VoIP services or make them unavailable. DoS attacks are designed to flood a target call manager, phone, or VoIP infrastructure with an overwhelming number of spurious service requests or malformed packets. It is expected that voice Spam will fill up users' voicemail boxes, much like email Spam today. Viruses clog the network with unnecessary and useless messages, and exploit weaknesses in operating systems and applications, leading to network instability.
Eavesdropping: Free tools exist on the Internet that allow someone connected to a VoIP network to 'sniff' phone calls. An attacker can listen, copy, alter, and replay confidential phone conversations. For example, in July 2005, a flaw was identified in Cisco's Call Manager that could be exploited so an intruder could listen in to all calls routed through it. The flaw was discovered and addressed before it could be exploited, but this gives a clear idea of the potential for eavesdropping.
Impersonation: Call hijacking can be initiated by faking a network element or any other entity within the VoIP network. A hijacker can impersonate a personal profile or enterprise system to gain access to private information on customers, or disrupt the business of an organization.
Theft of service: Call tracking tools can be used to capture authentication credentials and subsequently spoof legitimate users in order to place calls at the subscriber's expense.
http://www.networkworld.com/cgi-bin/mailto/x.cgi
Great Site
http://hhi.corecom.com/voipsecurity.htm
VoIP-specific security threats include:
Service Availability Attacks: DoS (Denial of Service) attacks, Spam and viruses can impact the quality of VoIP services or make them unavailable. DoS attacks are designed to flood a target call manager, phone, or VoIP infrastructure with an overwhelming number of spurious service requests or malformed packets. It is expected that voice Spam will fill up users' voicemail boxes, much like email Spam today. Viruses clog the network with unnecessary and useless messages, and exploit weaknesses in operating systems and applications, leading to network instability.
Eavesdropping: Free tools exist on the Internet that allow someone connected to a VoIP network to 'sniff' phone calls. An attacker can listen, copy, alter, and replay confidential phone conversations. For example, in July 2005, a flaw was identified in Cisco's Call Manager that could be exploited so an intruder could listen in to all calls routed through it. The flaw was discovered and addressed before it could be exploited, but this gives a clear idea of the potential for eavesdropping.
Impersonation: Call hijacking can be initiated by faking a network element or any other entity within the VoIP network. A hijacker can impersonate a personal profile or enterprise system to gain access to private information on customers, or disrupt the business of an organization.
Theft of service: Call tracking tools can be used to capture authentication credentials and subsequently spoof legitimate users in order to place calls at the subscriber's expense.
http://www.networkworld.com/cgi-bin/mailto/x.cgi
Great Site
http://hhi.corecom.com/voipsecurity.htm
VOIP Threat
Network Providers Fight FCC on VOIP Wiretapping
November 17, 2005
http://www.eweek.com/print_article2/0,1217,a=165251,00.asp
By Caron Carlson
The government's stance on VOIP is creating uncertainty for many network providers heading into 2006.
Protesting that new federal wiretapping rules will stifle innovation and require the re-engineering of private IP networks at a huge expense, universities, ISPs, libraries and privacy organizations, along with Sun Microsystems Inc., are going to court to overturn the rules.
RELATED LINKS
VOIP Firms, Privacy Pros Spar with FCC Over Wiretaps
VOIP Subject to Wiretap Law
Is VOIP Wiretapping a Privacy Threat?
Wiretap Law Should Apply to VOIP, Too
VOIP No Longer for the Underdog
Two petitions were filed last month challenging the Federal Communications Commission's decision to apply the 1994 Communications Assistance for Law Enforcement Act, or CALEA, to voice-over-IP providers whose networks connect with the PSTN (Public Switched Telephone Network).
Sun joined the Center for Democracy and Technology, the Electronic Frontier Foundation, the Electronic Privacy Information Center, Pulver.com, Comptel and the American Library Association in filing a petition with the U.S. Court of Appeals for the District of Columbia Circuit.
Susan Landau, a distinguished engineer at Sun, said that building wiretapping protocols into IP increases the complexity of the technology and heightens the possibility of error, which would weaken national security rather than strengthen it.
The group maintains that the FCC has not shown that the new burdens on industry will actually make the nation more secure and that the FBI has not made a convincing case that it has difficulty conducting surveillance over the Internet today.
"This is really the first step in terms of extending CALEA to a huge diversity of services on the Internet," said John Morris, staff counsel at the CDT. "If the CALEA mandate can be imposed on VOIP, it will be imposed on things like instant messaging and Xbox Live."
Click here to read more about the conflict over wiretapping VOIP.
Another rallying point of opposition is the complicated semantic explanations that the FCC provided in the rules. The commission decided last year that Internet communications like those offered by Pulver.com fall under the regulatory classification of "information services" and therefore are not subject to traditional telephone mandates.
CALEA exempts the Internet, and so, to extend the law to VOIP, the FCC had to perform a "convoluted definitional shell game," said Jonathan Askin, legal counsel at Pulver.com. "Under the guise of national security, we believe the FCC usurped Congress' role."
The American Council on Education filed a separate challenge with the court, arguing that compliance with the rules will require colleges and universities to spend $7 billion in upgrading switches and routers.
Some lawmakers have already joined their voices with the opposition. Sen. Patrick Leahy, D-Vt., cautioned last month that the mandates could give the government the authority to dictate software designs, drive innovators offshore and threaten security as well as privacy.
"The expansion of the Communications Assistance for Law Enforcement Act to the Internet is troubling, and it is not what Congress intended," Leahy said. "We certainly need to hear whether law enforcement agencies are actually experiencing interception problems on the Internet, since the last thing we should do is fix a problem that does not exist."
The FCC's rule, issued in August 2004, gives VOIP providers until 2007 to ready their networks to comply with CALEA. For some nonprofit organizations, universities and libraries, the cost of buying new equipment and re-engineering the networks may just be too high.
"What's at issue here is public libraries' ability to provide Internet access," said Carrie Lowe, Internet policy specialist at the ALA's Washington office.
Check out eWEEK.com's VOIP & Telephony Center for the latest news, views and analysis on voice over IP and telephony.
Copyright (c) 2005 Ziff Davis Media Inc. All Rights Reserved.
November 17, 2005
http://www.eweek.com/print_article2/0,1217,a=165251,00.asp
By Caron Carlson
The government's stance on VOIP is creating uncertainty for many network providers heading into 2006.
Protesting that new federal wiretapping rules will stifle innovation and require the re-engineering of private IP networks at a huge expense, universities, ISPs, libraries and privacy organizations, along with Sun Microsystems Inc., are going to court to overturn the rules.
RELATED LINKS
VOIP Firms, Privacy Pros Spar with FCC Over Wiretaps
VOIP Subject to Wiretap Law
Is VOIP Wiretapping a Privacy Threat?
Wiretap Law Should Apply to VOIP, Too
VOIP No Longer for the Underdog
Two petitions were filed last month challenging the Federal Communications Commission's decision to apply the 1994 Communications Assistance for Law Enforcement Act, or CALEA, to voice-over-IP providers whose networks connect with the PSTN (Public Switched Telephone Network).
Sun joined the Center for Democracy and Technology, the Electronic Frontier Foundation, the Electronic Privacy Information Center, Pulver.com, Comptel and the American Library Association in filing a petition with the U.S. Court of Appeals for the District of Columbia Circuit.
Susan Landau, a distinguished engineer at Sun, said that building wiretapping protocols into IP increases the complexity of the technology and heightens the possibility of error, which would weaken national security rather than strengthen it.
The group maintains that the FCC has not shown that the new burdens on industry will actually make the nation more secure and that the FBI has not made a convincing case that it has difficulty conducting surveillance over the Internet today.
"This is really the first step in terms of extending CALEA to a huge diversity of services on the Internet," said John Morris, staff counsel at the CDT. "If the CALEA mandate can be imposed on VOIP, it will be imposed on things like instant messaging and Xbox Live."
Click here to read more about the conflict over wiretapping VOIP.
Another rallying point of opposition is the complicated semantic explanations that the FCC provided in the rules. The commission decided last year that Internet communications like those offered by Pulver.com fall under the regulatory classification of "information services" and therefore are not subject to traditional telephone mandates.
CALEA exempts the Internet, and so, to extend the law to VOIP, the FCC had to perform a "convoluted definitional shell game," said Jonathan Askin, legal counsel at Pulver.com. "Under the guise of national security, we believe the FCC usurped Congress' role."
The American Council on Education filed a separate challenge with the court, arguing that compliance with the rules will require colleges and universities to spend $7 billion in upgrading switches and routers.
Some lawmakers have already joined their voices with the opposition. Sen. Patrick Leahy, D-Vt., cautioned last month that the mandates could give the government the authority to dictate software designs, drive innovators offshore and threaten security as well as privacy.
"The expansion of the Communications Assistance for Law Enforcement Act to the Internet is troubling, and it is not what Congress intended," Leahy said. "We certainly need to hear whether law enforcement agencies are actually experiencing interception problems on the Internet, since the last thing we should do is fix a problem that does not exist."
The FCC's rule, issued in August 2004, gives VOIP providers until 2007 to ready their networks to comply with CALEA. For some nonprofit organizations, universities and libraries, the cost of buying new equipment and re-engineering the networks may just be too high.
"What's at issue here is public libraries' ability to provide Internet access," said Carrie Lowe, Internet policy specialist at the ALA's Washington office.
Check out eWEEK.com's VOIP & Telephony Center for the latest news, views and analysis on voice over IP and telephony.
Copyright (c) 2005 Ziff Davis Media Inc. All Rights Reserved.
ROI Of VOIP
http://www.cio.com/archive/060105/forum.html?printversion=yes
http://www.networkworld.com/research/2005/071105-voip.html
http://www.networkworld.com/research/2005/071105-voip.html
ROI Of M-Commerce (1)
Corporations Remain Cautious About Mobile Business Applications ROI
06/12th/2003
Many corporations remain unclear as to how providing employees with mobile access to business applications will generate a ROI, according to a new report released this week by Analysys.
However, a break-even ROI can be achieved if employee productivity is improved by just 0.6% - a time saving of 14 minutes per week per employee, in some sectors.
Study Highlights
Corporates remain confused as to which employees would most benefit from being provided with mobile access to business applications
A break-even ROI can be reached if employee productivity is improved by between 0.6% and 3.4% in different industry sectors
Significant economies of scale are available from deployments of up to 250 employees
The report, Return on Investment from Mobile Business Data Applications: lessons from corporate customers, argues that there is a clear rationale for providing certain types of employees with mobile access to business applications - assuming employee productivity can be sufficiently increased. But more complex and costly implementations require much higher productivity improvements. In the examples modelled in the report the most expensive implementation required a 3.4% productivity improvement, a time saving of 1 hour 17 minutes per employee per week, in order to generate a break-even ROI.
"The level of productivity improvement required for a break-even ROI varies widely between types of implementation," says Jonathan Tee, lead author of the report. "If employees must be first equipped with PDAs or laptops, substantially higher productivity improvements are required."
Analysys argues that corporates considering the relevance of mobile business applications must consider how employee functions vary in their requirement to have mobile - or WLAN - access to specific applications across industry sectors. While most deployments to date have focused on email, sales force and field service applications for sales and service employees, there is a potential ROI to be gained from broader scope implementations across a wider range of employee functions: for example, providing manual workers with mobile and WLAN access to inventory and order management applications, and middle management with access to intranet and time and expense management applications.
"Most corporates that have deployed mobile application access to date have tended to implement solutions with under 50 employees," added Tee. "While these offer a valuable learning experience, they do not enable companies to gain the economies of scale available in most - though not all - sectors, when larger numbers of employees are provided with mobile application access."
Analysys expects corporate spend on data networking and person-to-person messaging services to increase rapidly, from EUR186 million in 2002 to EUR308 million in 2003 within Western Europe.
ROI from Mobile Business Data Applications:
Lessons from corporate customers analyses the drivers for corporate adoption of mobile and WLAN access to business applications, and illustrates how potential demand from corporates across a range of sectors breaks down by type of employee and application. Seven example mobile application deployments at companies across industry sectors are modelled: a distributor, hospital, insurance company, manufacturer, professional services firm, utility company and wholesaler. The report breaks down costs between applications and implementation, connectivity and equipment and indicates the required break-even productivity improvement in each case.
06/12th/2003
Many corporations remain unclear as to how providing employees with mobile access to business applications will generate a ROI, according to a new report released this week by Analysys.
However, a break-even ROI can be achieved if employee productivity is improved by just 0.6% - a time saving of 14 minutes per week per employee, in some sectors.
Study Highlights
Corporates remain confused as to which employees would most benefit from being provided with mobile access to business applications
A break-even ROI can be reached if employee productivity is improved by between 0.6% and 3.4% in different industry sectors
Significant economies of scale are available from deployments of up to 250 employees
The report, Return on Investment from Mobile Business Data Applications: lessons from corporate customers, argues that there is a clear rationale for providing certain types of employees with mobile access to business applications - assuming employee productivity can be sufficiently increased. But more complex and costly implementations require much higher productivity improvements. In the examples modelled in the report the most expensive implementation required a 3.4% productivity improvement, a time saving of 1 hour 17 minutes per employee per week, in order to generate a break-even ROI.
"The level of productivity improvement required for a break-even ROI varies widely between types of implementation," says Jonathan Tee, lead author of the report. "If employees must be first equipped with PDAs or laptops, substantially higher productivity improvements are required."
Analysys argues that corporates considering the relevance of mobile business applications must consider how employee functions vary in their requirement to have mobile - or WLAN - access to specific applications across industry sectors. While most deployments to date have focused on email, sales force and field service applications for sales and service employees, there is a potential ROI to be gained from broader scope implementations across a wider range of employee functions: for example, providing manual workers with mobile and WLAN access to inventory and order management applications, and middle management with access to intranet and time and expense management applications.
"Most corporates that have deployed mobile application access to date have tended to implement solutions with under 50 employees," added Tee. "While these offer a valuable learning experience, they do not enable companies to gain the economies of scale available in most - though not all - sectors, when larger numbers of employees are provided with mobile application access."
Analysys expects corporate spend on data networking and person-to-person messaging services to increase rapidly, from EUR186 million in 2002 to EUR308 million in 2003 within Western Europe.
ROI from Mobile Business Data Applications:
Lessons from corporate customers analyses the drivers for corporate adoption of mobile and WLAN access to business applications, and illustrates how potential demand from corporates across a range of sectors breaks down by type of employee and application. Seven example mobile application deployments at companies across industry sectors are modelled: a distributor, hospital, insurance company, manufacturer, professional services firm, utility company and wholesaler. The report breaks down costs between applications and implementation, connectivity and equipment and indicates the required break-even productivity improvement in each case.
How does VOIP work?
From
http://www.voip-architecture.com/
VoIP generally work on the established methods of sending packed digitized data over the internet. TCP/IP networks are made of IP packets containing a header (to control communication) and a payload to transport data: VoIP use it to go across the network and come to destination. While sending information analog data is digitized with the help of an ADC (analog to digital converter), transmitted and then at the other end the data is again transformed in analog format with DAC (digital to analog converter) to use it. VoIP also works in very similar manner. VoIP digitalizes voice in data packets and then sends them to the destination and reconverting them back to voice at destination.
Voice at the Source -> Digitized using ADC -> sent over Internet -> Digitized Data Received at Destination -> Data is reconverted to Voice using DAC.
http://www.voip-architecture.com/
VoIP generally work on the established methods of sending packed digitized data over the internet. TCP/IP networks are made of IP packets containing a header (to control communication) and a payload to transport data: VoIP use it to go across the network and come to destination. While sending information analog data is digitized with the help of an ADC (analog to digital converter), transmitted and then at the other end the data is again transformed in analog format with DAC (digital to analog converter) to use it. VoIP also works in very similar manner. VoIP digitalizes voice in data packets and then sends them to the destination and reconverting them back to voice at destination.
Voice at the Source -> Digitized using ADC -> sent over Internet -> Digitized Data Received at Destination -> Data is reconverted to Voice using DAC.
How does M-commerce Work?
According to iMobile's Daniel Cheung, M-commerce is enabled by using the mobile phone to access the Internet to surf for and make purchases - just like e-commerce. This means that you need to use a WAP-enabled mobile phones. WAP, of Wireless Application Protocol, is a technology that allows mobile handsets to connect to the Internet and read specifically-coded pages (coded in wml, rather than the html of normal web pages).
What is VOIP?
VoIP (Voice over Internet Protocol) is simply the transmission of voice traffic over IP-based networks.
What is M-Commerce?
According to MobileInfo.com it is "any electronic transaction or information interaction conducted using a mobile device and mobile networks (wireless or switched public network) that leads to transfer of real or perceived value in exchange for information, services or goods. "
Thursday, November 17, 2005
Evil Marketing? A Great Article by Dr. Joe Vitale
Evil Marketing?
What A Buffalo Rancher Taught Me About Selling
by Dr. Joe Vitale
www.MrFire.com
Yesterday I met a rancher who raises buffalo and sells bison products. He clearly loves his job. He gushed facts.
For example:
I didn't know buffalo never get cancer. Or that buffalo meat is leaner, healthier and better for you than any other red meat.I also didn't know that buffalo contains less calories than even chicken.
"Most people just don't know how to cook it," the rancher explained. "Since the meat is lean, it needs to be slowly cooked on a really low flame."
He went on to add:
"People on the Paleo Diet, sometimes called the caveman diet, really love it. It helps them lose weight and get trim naturally," he said. "I eat one to two pounds of
bison every day, some veggies, and I'm fit and strong."
Since I'm into wellness and just lost over 70 pounds, I was eager to hear all this. I was so taken by this new information that I placed a large order on the spot.
But the rancher also had some opinions that made me curious.
"I'm just a rancher," he told me "I run my ranch by myself and I work night and day, yet at the end of it all, I have to go out and market this stuff. I almost hate it."
"You hate marketing?" I asked.
"I just saw the actor Billy Bob Thornton on television and he said, 'Marketing is evil.'"
"That's interesting," I countered. "The reason Thornton is on television is he is marketing the latest movie he's in."
"Well, I don't like marketing," the rancher told me. "Maybe it's because I don't know how to do it."
At this point, Nerissa came out and met the rancher, too. He offered her a sample of the buffalo jerky he made. He held it out in front of her as he said:
"You'll eat this and you won't want anything else the rest of the day. This is the most filling and satisfying food you'll ever have," he said. "There are no preservatives and it's all-natural."
Of course, at that point I wanted some jerky, too.
When the rancher went to write up our order, he pulled a beautiful note book out of his truck. He started to place it on the hood of my BMW Z3 sports car when I stopped him.
"I don't want it scratched," I said.
"Look at this," he said, rubbing the leather on the notebook. "Go ahead and touch it and see how smooth it is."
I did. The leather was melted butter soft.
The rancher then asked me something hypnotic:
"Can you imagine walking into a meeting with one of these under your arm?"
Of course, that natural question activated the visual part of my brain and engaged my ego.
I instantly wanted the unusual product.
"How can I get one of those?" I asked.
"I can have one made for you, if you want."
I ordered one of the buffalo notebooks, too.
I then paid the rancher, shook his hand, and he got in his truck, still muttering that he didn't like marketing. He said he was so behind in learning
marketing that he was prehistoric in his practices.
"Guess you're doing Paleo Marketing," I offered.
He laughed and drove off.
He didn't seem to notice that his "non-marketing" made a lot of sales that day. I bought meat, jerky, and a notebook. I also bought a case of honey, which I forgot to mention. None of it was cheap, either.
I've said it before and I'll say it again: Marketing is simply engagingly
informing the people most likely to be interested in your product or service that it's available.
This is what I teach people in my Executive Mentoring Program. I'll repeat it:
"Marketing is simply engagingly informing the people most likely to be interested in your product or service that it's available."
It's not about manipulation.
It's about information.
The more passionately and sincerely you convey your information, the more hypnotic your marketing will be.
But if you try to market your business to someone who has no interest in it, you may be considered evil.
That rancher was marketing, though he'd never admit it. His love for his product was apparent. He eats buffalo, wears buffalo, raises buffalo, and talks buffalo. He doesn't talk bull, he talks buffalo. And when he talks, if the people listening are at all interested in bison, they buy.
Marketing is only "evil" when you lie or mislead people to make a sale, or when your message isn't appropriate for the audience you reached. No one should ever do that sort of mis-guided marketing.
Ever. There's no excuse for it.
If you're offering a product or service you believe in, then share your excitement for it to the right audience. (If you don't believe in your product or service, what are you doing trying to sell it?)
Said another way, if you have something that would truly benefit a certain group of people, and you don't tell them, aren't you doing them a dis-service?
Again, marketing is basically sharing your love. Your passion. Your belief. When you share it with someone who elcomes it, more often than not it leads to a sale. Naturally. Easily. Effortlessly.
And that's no BS.
Note: The buffalo rancher's site is at http://www.ThunderHeartBison.com
********************************************
Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor:5 Easy Steps for Creating Wealth (or anything else)>From the Inside Out."
Visit his database of articles and browse his catalog at http://www.mrfire.com
What A Buffalo Rancher Taught Me About Selling
by Dr. Joe Vitale
www.MrFire.com
Yesterday I met a rancher who raises buffalo and sells bison products. He clearly loves his job. He gushed facts.
For example:
I didn't know buffalo never get cancer. Or that buffalo meat is leaner, healthier and better for you than any other red meat.I also didn't know that buffalo contains less calories than even chicken.
"Most people just don't know how to cook it," the rancher explained. "Since the meat is lean, it needs to be slowly cooked on a really low flame."
He went on to add:
"People on the Paleo Diet, sometimes called the caveman diet, really love it. It helps them lose weight and get trim naturally," he said. "I eat one to two pounds of
bison every day, some veggies, and I'm fit and strong."
Since I'm into wellness and just lost over 70 pounds, I was eager to hear all this. I was so taken by this new information that I placed a large order on the spot.
But the rancher also had some opinions that made me curious.
"I'm just a rancher," he told me "I run my ranch by myself and I work night and day, yet at the end of it all, I have to go out and market this stuff. I almost hate it."
"You hate marketing?" I asked.
"I just saw the actor Billy Bob Thornton on television and he said, 'Marketing is evil.'"
"That's interesting," I countered. "The reason Thornton is on television is he is marketing the latest movie he's in."
"Well, I don't like marketing," the rancher told me. "Maybe it's because I don't know how to do it."
At this point, Nerissa came out and met the rancher, too. He offered her a sample of the buffalo jerky he made. He held it out in front of her as he said:
"You'll eat this and you won't want anything else the rest of the day. This is the most filling and satisfying food you'll ever have," he said. "There are no preservatives and it's all-natural."
Of course, at that point I wanted some jerky, too.
When the rancher went to write up our order, he pulled a beautiful note book out of his truck. He started to place it on the hood of my BMW Z3 sports car when I stopped him.
"I don't want it scratched," I said.
"Look at this," he said, rubbing the leather on the notebook. "Go ahead and touch it and see how smooth it is."
I did. The leather was melted butter soft.
The rancher then asked me something hypnotic:
"Can you imagine walking into a meeting with one of these under your arm?"
Of course, that natural question activated the visual part of my brain and engaged my ego.
I instantly wanted the unusual product.
"How can I get one of those?" I asked.
"I can have one made for you, if you want."
I ordered one of the buffalo notebooks, too.
I then paid the rancher, shook his hand, and he got in his truck, still muttering that he didn't like marketing. He said he was so behind in learning
marketing that he was prehistoric in his practices.
"Guess you're doing Paleo Marketing," I offered.
He laughed and drove off.
He didn't seem to notice that his "non-marketing" made a lot of sales that day. I bought meat, jerky, and a notebook. I also bought a case of honey, which I forgot to mention. None of it was cheap, either.
I've said it before and I'll say it again: Marketing is simply engagingly
informing the people most likely to be interested in your product or service that it's available.
This is what I teach people in my Executive Mentoring Program. I'll repeat it:
"Marketing is simply engagingly informing the people most likely to be interested in your product or service that it's available."
It's not about manipulation.
It's about information.
The more passionately and sincerely you convey your information, the more hypnotic your marketing will be.
But if you try to market your business to someone who has no interest in it, you may be considered evil.
That rancher was marketing, though he'd never admit it. His love for his product was apparent. He eats buffalo, wears buffalo, raises buffalo, and talks buffalo. He doesn't talk bull, he talks buffalo. And when he talks, if the people listening are at all interested in bison, they buy.
Marketing is only "evil" when you lie or mislead people to make a sale, or when your message isn't appropriate for the audience you reached. No one should ever do that sort of mis-guided marketing.
Ever. There's no excuse for it.
If you're offering a product or service you believe in, then share your excitement for it to the right audience. (If you don't believe in your product or service, what are you doing trying to sell it?)
Said another way, if you have something that would truly benefit a certain group of people, and you don't tell them, aren't you doing them a dis-service?
Again, marketing is basically sharing your love. Your passion. Your belief. When you share it with someone who elcomes it, more often than not it leads to a sale. Naturally. Easily. Effortlessly.
And that's no BS.
Note: The buffalo rancher's site is at http://www.ThunderHeartBison.com
********************************************
Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor:5 Easy Steps for Creating Wealth (or anything else)>From the Inside Out."
Visit his database of articles and browse his catalog at http://www.mrfire.com
Dupont
Got this information from EWG about Dupont
http://www.ewg.org/issues/pfcs/20051116/index.php
Thought it is a good starting point of discussion for environment, patents, crisis management.
http://www.ewg.org/issues/pfcs/20051116/index.php
Thought it is a good starting point of discussion for environment, patents, crisis management.
Tuesday, November 15, 2005
Knowledge and Inquiry (From MOE Website)
KNOWLEDGE AND INQUIRY
Offered at: H2 level (In lieu of General Paper)
Knowledge and Inquiry (KI) gives students the opportunity to explore different methods of inquiry in the sciences, the social sciences, mathematics and the aesthetics.
In the course of studying KI, students will:
• Develop, via the process of inquiry, the skills and attributes that will enable them to understand and evaluate the construction of knowledge;
• Develop a sense of global identity that is grounded in a strong sense of social responsibility; and,
• Develop a keen appreciation of values and beliefs and an understanding of their roles and responsibilities within societies.
Examinations:
Students offer three papers.
• Essay (Paper 1): Students are required to write two 1000 – 1200 word essays on the areas of learning
identified in the content coverage.
• Critical Thinking (Paper 2): Students apply their knowledge and understanding of what they have learnt to unseen stimulus material.
• Independent Study (Paper 3): Students select a topic of their choice on the nature and construction of knowledge, and carry out independent research on that topic. The selected topic must be focused and suitable for an in-depth study of six months’ duration.
Offered at: H2 level (In lieu of General Paper)
Knowledge and Inquiry (KI) gives students the opportunity to explore different methods of inquiry in the sciences, the social sciences, mathematics and the aesthetics.
In the course of studying KI, students will:
• Develop, via the process of inquiry, the skills and attributes that will enable them to understand and evaluate the construction of knowledge;
• Develop a sense of global identity that is grounded in a strong sense of social responsibility; and,
• Develop a keen appreciation of values and beliefs and an understanding of their roles and responsibilities within societies.
Examinations:
Students offer three papers.
• Essay (Paper 1): Students are required to write two 1000 – 1200 word essays on the areas of learning
identified in the content coverage.
• Critical Thinking (Paper 2): Students apply their knowledge and understanding of what they have learnt to unseen stimulus material.
• Independent Study (Paper 3): Students select a topic of their choice on the nature and construction of knowledge, and carry out independent research on that topic. The selected topic must be focused and suitable for an in-depth study of six months’ duration.
More about Managerial Economics (From MOE Website)
NUS MANAGERIAL ECONOMICS
Managerial Economics aims to equip students with the basic working knowledge of contemporary economic thinking. It adheres closely to mainstream economics thinking, but pays particular attention to business applications. Students will be taken through market equilibrium, competition, monopoly, price and non-price business strategies. The teaching methodology takes a fundamentally problem-solving approach. Models and analytical skills are introduced in order to solve business problems systematically. Information technology and the Internet have made many changes in the way businesses are run, and Managerial Economics has changed significantly with it. A portion of this course will be devoted to discussing how firm strategies and network effects propel the information age, which result in significant monopoly powers such as Microsoft. Related anti-trust and other cases are also discussed as well as game theory and economics of asymmetric information.
Mode: University-taught course
Pre-requisite: H2 Economics and
‘O’ level Additional Mathematics / H1 Mathematics
Assessment:
Students undertake the following components:
• Tutorial session participation
• Assignment
• Case presentation
• Midterm examination
• Final examination
Managerial Economics aims to equip students with the basic working knowledge of contemporary economic thinking. It adheres closely to mainstream economics thinking, but pays particular attention to business applications. Students will be taken through market equilibrium, competition, monopoly, price and non-price business strategies. The teaching methodology takes a fundamentally problem-solving approach. Models and analytical skills are introduced in order to solve business problems systematically. Information technology and the Internet have made many changes in the way businesses are run, and Managerial Economics has changed significantly with it. A portion of this course will be devoted to discussing how firm strategies and network effects propel the information age, which result in significant monopoly powers such as Microsoft. Related anti-trust and other cases are also discussed as well as game theory and economics of asymmetric information.
Mode: University-taught course
Pre-requisite: H2 Economics and
‘O’ level Additional Mathematics / H1 Mathematics
Assessment:
Students undertake the following components:
• Tutorial session participation
• Assignment
• Case presentation
• Midterm examination
• Final examination
Managerial Economics Resource
Managerial economics (also called business economics), is a branch of economics that applies microeconomic analysis to specific business decisions. As such, it bridges economic theory and economics in practice. It draws heavily from quantitative techniques such as regression and correlation, Lagrangian calculus, linear programming, decision theory, and game theory. It is similar to operations research in this regard, and indeed uses operations research techniques.
en.wikipedia.org/wiki/Managerial_economics
Ivan Png's case-studies
http://www.comp.nus.edu.sg/~ipng/mecon/ap_content.htm
Powerpoint downloads
http://www.booksites.net/download/davieslam/download_files/Chapter2.ppt
http://www.cbe.csuhayward.edu/~skamath/powerpoint/econ3551s1/sld001.htm
http://www.unisanet.unisa.edu.au/Resources/100404/StudyProgram/
Academic Resource
http://homepages.strath.ac.uk/~hbs96106/modules/31%20460.htm
Strategy Game
http://www.agsm.edu.au/~bobm/teaching/SGTM.html
Macroeconomics For Managers
http://www.agsm.edu.au/~bobm/teaching/MM.html
Economic Appraisal
http://www.agsm.edu.au/~bobm/teaching/EIA.html
(Q&A) Unchecked
http://www.niceindia.com/qbank/Engineering_Economics_and_Fin.accounting.doc
Work In Progress
http://www.economicsnetwork.ac.uk/qnbank/
en.wikipedia.org/wiki/Managerial_economics
Ivan Png's case-studies
http://www.comp.nus.edu.sg/~ipng/mecon/ap_content.htm
Powerpoint downloads
http://www.booksites.net/download/davieslam/download_files/Chapter2.ppt
http://www.cbe.csuhayward.edu/~skamath/powerpoint/econ3551s1/sld001.htm
http://www.unisanet.unisa.edu.au/Resources/100404/StudyProgram/
Academic Resource
http://homepages.strath.ac.uk/~hbs96106/modules/31%20460.htm
Strategy Game
http://www.agsm.edu.au/~bobm/teaching/SGTM.html
Macroeconomics For Managers
http://www.agsm.edu.au/~bobm/teaching/MM.html
Economic Appraisal
http://www.agsm.edu.au/~bobm/teaching/EIA.html
(Q&A) Unchecked
http://www.niceindia.com/qbank/Engineering_Economics_and_Fin.accounting.doc
Work In Progress
http://www.economicsnetwork.ac.uk/qnbank/
Wednesday, November 02, 2005
Ebook2 - Kirstin Pohl
If you view yourself as a talent asset for your organisation, is there a framework to ensure you provide returns?
During my work-life and my studies I have had the chance to observe different kinds of so called "frameworks" trying to ensure that the "talent assets" provide returns.
I have seen complex excel-sheets, networking-programmes, weekly meetings and yearly evaluation-reviews. And not to forget the pre-observing recruitment-tests (such as MBTI - Myers Briggs Type Indicator) - to assure that the future employee will suit his tasks and the team in the best possible way.
All established in the best sense of observation.
And, yes, I think that a lot of these "framesworks" are very useful - and helpful. At least for numbers and facts!
No doubt, it is highly important to know what sales figures were produced by a certain sales-person. Or how many clients he has seen during the last month. It is important to see his success in negotiations, compared to others.
But what about those things that cannot be measured?
There are persons that have a very creative attitude or job. How can you measure the return produced by a designer when creating a product design?
How can you measure the influence of a person on the team spirit? Or ones influence on the customer opinion?
I am sure there are tons of "framesworks" that try to measure things like these and even more which are supposed to guarantee a certain "output".
But you have asked me for a framework to ensure that I - as a talent asset - return profit.
This is an easy framework. Easy to explain - but, at the same time the most difficult to achieve: It is the "happiness and satisfaction framework".
In a short explanation this just means, that the closer I feel to a team and a company, the more profit I will return.
This includes a family-like atmosphere, instead of a coal-mine style climate. Team spirit instead of hierarchy. Guidance instead of control.
Solutions instead of problems. Communication instead of commands. And especially mutual respect instead of authority.
This is the framework that makes me gain profit for the company I work for.
A precondition for this is certainly a good team - which again can be perfectly chosen and suited with aids such as the MBTI, meetings and evaluation-reviews.
And in this case excel-sheets and networking-programmes are helpful tools that - chosen and implemented with the help of the team - find perfect acceptance.
This is the outcome of my experience - and it is what I strive for for my own business.
I do not care where a person spends his work time, how long he privately speaks on the phone or surfs the net, as long as the results remain satisfactory! A team exists of equal persons, where everyone has rights and responsibilities - a network of indipendant people - willing to work together.
A team that will benefit each time the company benefits (may it be in wealth, knowledge or - even more important - acknowledgement).
And - as far as I can see after one year experience in my own company - it seems to work ;-)!"
Kirstin Pohl
During my work-life and my studies I have had the chance to observe different kinds of so called "frameworks" trying to ensure that the "talent assets" provide returns.
I have seen complex excel-sheets, networking-programmes, weekly meetings and yearly evaluation-reviews. And not to forget the pre-observing recruitment-tests (such as MBTI - Myers Briggs Type Indicator) - to assure that the future employee will suit his tasks and the team in the best possible way.
All established in the best sense of observation.
And, yes, I think that a lot of these "framesworks" are very useful - and helpful. At least for numbers and facts!
No doubt, it is highly important to know what sales figures were produced by a certain sales-person. Or how many clients he has seen during the last month. It is important to see his success in negotiations, compared to others.
But what about those things that cannot be measured?
There are persons that have a very creative attitude or job. How can you measure the return produced by a designer when creating a product design?
How can you measure the influence of a person on the team spirit? Or ones influence on the customer opinion?
I am sure there are tons of "framesworks" that try to measure things like these and even more which are supposed to guarantee a certain "output".
But you have asked me for a framework to ensure that I - as a talent asset - return profit.
This is an easy framework. Easy to explain - but, at the same time the most difficult to achieve: It is the "happiness and satisfaction framework".
In a short explanation this just means, that the closer I feel to a team and a company, the more profit I will return.
This includes a family-like atmosphere, instead of a coal-mine style climate. Team spirit instead of hierarchy. Guidance instead of control.
Solutions instead of problems. Communication instead of commands. And especially mutual respect instead of authority.
This is the framework that makes me gain profit for the company I work for.
A precondition for this is certainly a good team - which again can be perfectly chosen and suited with aids such as the MBTI, meetings and evaluation-reviews.
And in this case excel-sheets and networking-programmes are helpful tools that - chosen and implemented with the help of the team - find perfect acceptance.
This is the outcome of my experience - and it is what I strive for for my own business.
I do not care where a person spends his work time, how long he privately speaks on the phone or surfs the net, as long as the results remain satisfactory! A team exists of equal persons, where everyone has rights and responsibilities - a network of indipendant people - willing to work together.
A team that will benefit each time the company benefits (may it be in wealth, knowledge or - even more important - acknowledgement).
And - as far as I can see after one year experience in my own company - it seems to work ;-)!"
Kirstin Pohl
Ebook2 - Lisa Haneberg
The impact that your blog has created for businesses
Based on the feedback I have received from readers of my blog, they see Management Craft as another development source and tool for managers, leaders, and trainers. By reading the blog every day, managers stay engaged and focused on their work and know that they can make a significant impact.
Lisa
Lisa Haneberg
Author, H.I.M.M. (High Impact Middle Management): Solutions for Today’s Busy Managers
Author, Organization Development Basics (Dec 2005)
Haneberg Management website www.haneberg-management.com
My management blog, Management Craft www.managementcraft.com
2 Weeks 2 a Breakthrough Blog: http://managementcraft.typepad.com/2weeks2abreakthrough/
Southwest Lifestyle blog, Chile Pepper http://managementcraft.typepad.com/chile_pepper/
Based on the feedback I have received from readers of my blog, they see Management Craft as another development source and tool for managers, leaders, and trainers. By reading the blog every day, managers stay engaged and focused on their work and know that they can make a significant impact.
Lisa
Lisa Haneberg
Author, H.I.M.M. (High Impact Middle Management): Solutions for Today’s Busy Managers
Author, Organization Development Basics (Dec 2005)
Haneberg Management website www.haneberg-management.com
My management blog, Management Craft www.managementcraft.com
2 Weeks 2 a Breakthrough Blog: http://managementcraft.typepad.com/2weeks2abreakthrough/
Southwest Lifestyle blog, Chile Pepper http://managementcraft.typepad.com/chile_pepper/
Ebook2 - Denise O'Berry
What is the impact that your blog has created for businesses?
I see two distinct advantages to a business blog and it has proven to be true with mine.
1) It helps position you as an expert in your field. You become the "go to" person for people needing help.
2) It sets the stage for a dialogue to happen between you and your prospects / customers.
The people interaction is what business is all about. People do business with people, not companies. If people get to know you as a person and can talk with you --even virtually -- a business relationship has been established which can be developed and nurtured over time.
Best regards,
Denise O'Berry
Small Business Expert
The Small Business Edge Corp. | Odessa, FL USA
Email: denise@whatspossible.com
Web: www.deniseoberry.com
I see two distinct advantages to a business blog and it has proven to be true with mine.
1) It helps position you as an expert in your field. You become the "go to" person for people needing help.
2) It sets the stage for a dialogue to happen between you and your prospects / customers.
The people interaction is what business is all about. People do business with people, not companies. If people get to know you as a person and can talk with you --even virtually -- a business relationship has been established which can be developed and nurtured over time.
Best regards,
Denise O'Berry
Small Business Expert
The Small Business Edge Corp. | Odessa, FL USA
Email: denise@whatspossible.com
Web: www.deniseoberry.com
Ebook2 - Ganesh
1.. How has working for w2forum broadened your professional experience?
Working with W2Forum has indeed contributed to my overall development
despite enhancing my professional skills and expertise in the telecom domain
W2Forum has helped me associate directly with top professionals in the
wireless industry and also share views on various industry topics. My work
with W2Forum involves two things: Research Analysis and associating with
Business development team during critical projects. These two roles have
introduced me to new avenues of knowledge sources. I have contributed in key
areas of research such as data aggregation, analysis, case studies etc. The
following are the main highlights
· Importance of accuracy and quality in any given process
· The need for a well defined process flow before initiating any work
· Ability to make mission-critical decision
· Realisation of Time-factor and how it could affect the course of a
project
2. Do you think that researchers have a competitive advantage in
understanding the future of technology?
Yes. The reason, as far I am concerned would be because of the nature of the
job of research, where you have to look at the future, understand what would
be the impact through quantitative analysis - a process which helps to
narrow better on individual technologies and their characteristics. Research
also involves competent domain knowledge, which forms the key to successful
inferences. These factors, I feel, give a professional researcher the edge
in judging a situation better than what would be otherwise.
3. Do you consider as a new technology authority? If so, why?
Yes. Creativity is the key to innovation and I see that any new technology
needs to be creative enough to be authoritative.
4. Do you have a wish list for wireless and 3G?
I would love to see a 3G service that is affordable and powerful similar to
I-mode that did wonders in Japan. Want a solid technology that can implement
VoIP over Wi-Fi safely. I also like to see wide spread acceptance of mobile
payments (m-payment).
5) If you are an independent consultant, what will be your selling point?
If I were an independent consultant my selling point would be my
open-approach. Companies look at things or problems in their traditional
perspective, whereas an independent consultant, having been associated with
more than one company, looks at them in a wide array of views largely
attributed to the outsider-factor, as thoughts are not tangled to a
particular view point. In addition, the experience of having worked with
many companies does give you a variety of cases which one can look back
during a repeat situation.
6) Any books to recommend?
I would personally recommended the book "Rich Dad, Poor Dad" - an excellent
insider of how proper regulation of your finances could do work magic in the
future.
7) How can new technology be effectively promoted to the masses?
Affordability is the #1 factor that any technology needs to address if it
wants mass acceptance. The other factor would be the amount of impact that
the technology can make which decides whether the technology is a hit or a
miss.
8) Do white-papers serve any purpose?
White papers are the best source for first hand information for any kind
technology or product. But white papers are also being used for marketing
purposes; it is not uncommon for different vendors to produce competing
white papers on the same topic. Nevertheless white papers still serve the
purpose of authoritative information.
Regards
Ganesh Sathyanathan
Researcher, Wirelesss World Forum
Working with W2Forum has indeed contributed to my overall development
despite enhancing my professional skills and expertise in the telecom domain
W2Forum has helped me associate directly with top professionals in the
wireless industry and also share views on various industry topics. My work
with W2Forum involves two things: Research Analysis and associating with
Business development team during critical projects. These two roles have
introduced me to new avenues of knowledge sources. I have contributed in key
areas of research such as data aggregation, analysis, case studies etc. The
following are the main highlights
· Importance of accuracy and quality in any given process
· The need for a well defined process flow before initiating any work
· Ability to make mission-critical decision
· Realisation of Time-factor and how it could affect the course of a
project
2. Do you think that researchers have a competitive advantage in
understanding the future of technology?
Yes. The reason, as far I am concerned would be because of the nature of the
job of research, where you have to look at the future, understand what would
be the impact through quantitative analysis - a process which helps to
narrow better on individual technologies and their characteristics. Research
also involves competent domain knowledge, which forms the key to successful
inferences. These factors, I feel, give a professional researcher the edge
in judging a situation better than what would be otherwise.
3. Do you consider as a new technology authority? If so, why?
Yes. Creativity is the key to innovation and I see that any new technology
needs to be creative enough to be authoritative.
4. Do you have a wish list for wireless and 3G?
I would love to see a 3G service that is affordable and powerful similar to
I-mode that did wonders in Japan. Want a solid technology that can implement
VoIP over Wi-Fi safely. I also like to see wide spread acceptance of mobile
payments (m-payment).
5) If you are an independent consultant, what will be your selling point?
If I were an independent consultant my selling point would be my
open-approach. Companies look at things or problems in their traditional
perspective, whereas an independent consultant, having been associated with
more than one company, looks at them in a wide array of views largely
attributed to the outsider-factor, as thoughts are not tangled to a
particular view point. In addition, the experience of having worked with
many companies does give you a variety of cases which one can look back
during a repeat situation.
6) Any books to recommend?
I would personally recommended the book "Rich Dad, Poor Dad" - an excellent
insider of how proper regulation of your finances could do work magic in the
future.
7) How can new technology be effectively promoted to the masses?
Affordability is the #1 factor that any technology needs to address if it
wants mass acceptance. The other factor would be the amount of impact that
the technology can make which decides whether the technology is a hit or a
miss.
8) Do white-papers serve any purpose?
White papers are the best source for first hand information for any kind
technology or product. But white papers are also being used for marketing
purposes; it is not uncommon for different vendors to produce competing
white papers on the same topic. Nevertheless white papers still serve the
purpose of authoritative information.
Regards
Ganesh Sathyanathan
Researcher, Wirelesss World Forum
The hybrid - of VoIP and Wi-Fi - is being billed as VoWiFi will run on 802.11n,at access speeds of up to 200 Mbps (megabits per second).
Another issue is with law enforcement. Lawful interception with regard to broadband P2P Skype connections is difficult, for example.
IDC predicts that Singapore's VoIP revenues are set to cross US$209 million in 2009
There is an increasing awareness in Africa that VOIP (voice over Internet Protocol) and Wi-Fi communications technology can help countries on the continent achieve development targets, and governments are taking concrete steps to promote these new communications technologies, according to analysts, cabinet-level officials and telecommunications company executives. Africa has much to gain by using VOIP and Wi-Fi technologies because traditional fixed-line telephony penetration is still very low in many countries, and communication costs are high, according to industry insiders.
To help promote this technology, the Infocomm Development Authority will issue a new series of 8-digit phone numbers starting with the digit "3".
Making an international phone call may soon become even cheaper.
You could only be charged just the fixed price that you pay for your unlimited broadband connection every month
It works by transmitting your voice over the Internet
This can be done through a computer or handsets that are designed to use VoIP.
Another issue is with law enforcement. Lawful interception with regard to broadband P2P Skype connections is difficult, for example.
IDC predicts that Singapore's VoIP revenues are set to cross US$209 million in 2009
There is an increasing awareness in Africa that VOIP (voice over Internet Protocol) and Wi-Fi communications technology can help countries on the continent achieve development targets, and governments are taking concrete steps to promote these new communications technologies, according to analysts, cabinet-level officials and telecommunications company executives. Africa has much to gain by using VOIP and Wi-Fi technologies because traditional fixed-line telephony penetration is still very low in many countries, and communication costs are high, according to industry insiders.
To help promote this technology, the Infocomm Development Authority will issue a new series of 8-digit phone numbers starting with the digit "3".
Making an international phone call may soon become even cheaper.
You could only be charged just the fixed price that you pay for your unlimited broadband connection every month
It works by transmitting your voice over the Internet
This can be done through a computer or handsets that are designed to use VoIP.
Thoughts About Customer Service
- From the first day of the employee's employment, he must understand the organisational and departmental culture and ideals of the organisation.
- The employee must think that the organisation works as a team with designated roles - just one bd performance will mar the image of the team immediately.
- If the employee has a bad day, this sentiment must not be shown to the guest.
- Interpersonal differences have to be resolved within closed doors.
- Equipping the employee with the right working knowledge is also important as he will not provide the guest with the wrong information. In contrast, if the employee is not explained the rationale of re-training, he will not take it seriously.
- The initiative of the employee is directly related with his sense of belonging and confidence that his role is appreciated in the organisation. He has a stake in the organisation.
- The views of the employee must also be taken seriously by the management as he is in the frontline and knows the pulse of the guests.
This is the copyright of Colin Ong TS, MR=MC Consulting
For usage of article, please email request at colin@mrmc.com.sg with your company and website details.
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